ROOT TO GROW

Are you looking to protect and grow your small business in 2020? 

I'm Rachel Flower and I help business owners to do all the right things from a legal and commercial perspective.

Join "Root to Grow" and in just a few short months you'll have a strong set of contracts, heaps of valuable know-how, and a plan for how to protect and maximise your business growth in the year ahead.

Time for a grown-up conversation?

You've established your business, people are buying what you’re selling and everything is great. Except it isn’t quite ideal, because you know you don’t have good customer contracts in place, and there's other legal bits to sort and you could be just one disgruntled client or unpaid job away from a massive headache. Maybe you've ‘borrowed’ or found some free contracts and T&Cs to use ‘for now’, or you're using contracts which seemed ok when your business was starting out but now things are moving faster you don't want to take unnecessary risks. 

Most business owners don't prioritise legal stuff in the early days, and it's ok to muddle through for a while. But with your sights set on growth strong contracts are essential, as is making sure you understand the right things to do at the right time so you're setting the business up for success.

Like most things, if you don’t understand what you’re asking for it’s easy to get it wrong. So the best way to get all your contracts and commercial dealings working for you is to get an expert involved and to find out from that trusted source what good looks like.

And that's where I come in. Root to Grow is an online group programme for UK small business owners who want to get their contracts sorted and fire up their commercial know-how. If you need this, you'll already know you need it...so read on and let's get those strong foundations in place for you so that you are set for success. 

 

IS THIS YOU?

  • You’re an established business owner who’s been trading for a while, and you’ve got your focus on building a sustainable & profitable business.
  • You know that those big ambitions need strong foundations – there’s no point building on quicksand.
  • You’d love to have a place to go online to get quick answers, so that you don’t have to waste hours searching the internet only to get duff advice from a faceless non-expert.
  • You have questions on issues such as IP and brand protection, negotiation of contract deals, how to build a team ... and you know you need to fill those gaps if your business is going to expand.
  • Maybe you’ve already experienced some commercial challenges and want to get ahead of the game by knowing how to avoid issues in the future.
  • You’ve not yet got budget to pay for expensive lawyers, or maybe you searched one out and got quoted a small fortune, or you've paid for advice which just felt complicated and not that relevant. So you get that this opportunity to access “been there, done it” guidance from a UK qualified lawyer who is also an entrepreneur is priceless.

Then "Root to Grow" has got your name on it

COMMON PROBLEMS FOR SMALL BUSINESS OWNERS

(and how to avoid them)

You’ll know that "Root to Grow" is what you need in your business (and life!) right now if you’ve experienced just one of these issues:

  • Not getting paid on time (or at all) by a client and wasting time and energy trying to recover it
  • Being asked to sign up to a contract and having no idea as to whether the terms make sense or what you’re committing yourself to
  • Putting in place your own contracts and getting frustrated by the cost of legal advice or just settling (and crossing your fingers) for sub standard template versions that you got offline
  • Buying an online programme or paying for support which you weren’t happy with, but didn’t know how to get a refund or assert your rights to complain
  • Had someone steal your ideas or your content, being copied by a competitor but struggling to know how to stop them or what steps to take, or even if you can
  • Wanting to know more about how to protect your brand, understand intellectual property rights (trademarks etc), worrying that you might be doing something wrong in not actively registering or applying for the protection you need. 
  • Worrying about cash flow, or confused by financial terms, or avoiding getting on top of your numbers in your business.  
  • Getting caught out on payment terms or not being able to get short term finance support when you need it
  • Getting caught up in a dispute with a customer or supplier or team member, and not knowing who to turn to in order to calm things down before they get stressful (and expensive)
  • Thinking about bringing in a team member, or a partner, or discussing affiliate relationships...wanting to widen your team but unsure what the rules of play are and how to document things properly so there’s trust on all sides. 
  • Dreaming big on how to grow your business model but not having the vaguest idea on how licensing, franchising, outsourcing, partnerships, access to funding, or asset protection works

All of the above are common legal issues that I've helped business owners with over the last 20 years.

All of it is my bag. 

It’s stuff I love to teach and talk about, as long as it’s with smart people who want to learn and grow. And it's all stuff we'll be talking about (and fixing) inside Root to Grow. Open, honest conversations about the tricky bits of business. So you can get on and do bigger things in your business, create more impact, do more good. 

HOW IT WORKS

Solid foundations for business growth - in just 12 weeks

Contracts - bespoke for your business

You get your current trading contracts reviewed and updated (or created from scratch!) by one of my team members. You'll get 1-on-1 support, specific to your business need. Giving you a really strong legal foundation for your business growth. Plus contract bundles for website compliance (including GDPR compliance), other useful templates, and helpful checklists & factsheets. 

8-module self-study commercial training

Jargon-free, comprehensive online training on the things you need to know to be commercially smart in your business. Everything in the “common problems” list above and more besides.  There'll be summaries & checklists to make it all easy. You don't have to keep pace during the 12 weeks. It’ll be there for you to come back to as and when you need.

All your questions answered - priceless

Weekly live workshops, Q&A sessions,and access to me & my team online in a private FB group so you can get those queries and challenges ticked off, and everyone in the group gets to learn and benefit from the questions you bring too. Plus you'll get inspired and learn from the conversations others bring too. If we don't know the answer, we'll know someone who does. 

SERIOUSLY GOOD LEGAL STUFF


How would it feel to get those trading contracts sorted so that you are trading with confidence, setting clear boundaries for customers too? No templates, no guesswork, just bespoke contracts directly relevant to your business. 

How will you feel after you've dived into that jargon-free online training, immersing yourself in know-how about how to do good business? Essential topics like IP, brand protection, cash flow and bad debts, team building and sorting out disputes - all there for you to up level your knowledge. No pressure to consume all at once (you're busy enough) but there for you to come back to as you need.

And within our small group of ambitious business owners, you get to join in with open candid conversations about the problems that can arise in business. Bring your questions so that you get honest, practical advice about the best ways to solve (or better still, avoid) issues specific to your business. Plus exploration of growth potential and opportunities - thinking through the best ways to grow and scale your business over time. 

All this within 12 weeks, taking you into 2020 with a strong foundation for growth.  

Sustainable business, maximised profit, strong customer promise, professional brand. Stick that on your vision board. 

 

The sexy side of the law

A bit about me. I’m Rachel Flower and I'm a UK qualified lawyer who has been helping businesses with their legal issues for over 20 years. I'm a small business owner myself - making me a rare breed of lawyer with an entrepreneurial outlook. My legal consultancy Serenwood specialises in jargon free commercial advice and in the last 10 years we've helped hundreds of businesses of all shapes and sizes with contracts, disputes, commercial growth. 

"Root to Grow" is aimed specifically at solopreneurs & small businesses, so that you have a chance to access solid legal support at an affordable price. I understand that it can feel complicated, expensive and mysterious to engage with the legal side of business. But it's essential to your success and it's not that hard when you know what you're looking for. Root to Grow is for a small group of entrepreneurs who are committed to starting 2020 on a strong footing. We'll get your contracts sorted, your commercial nouse fired up, and enjoy having a series of bigger conversations about how to grow, protect and innovate in your business. 

This stuff is vital. People are quick to label the legal stuff as boring but in reality, it's what will make your business fire up for growth and make more money and happier customers and a strong brand. It's sexy and I'm going to make sure that you see that. 

I'm not your average stuffy grey-suited lawyer. I'm also a coach and I specialise in helping people to think bigger and from a wider perspective, living life in colour. I help business owners to do more of the right things, at the right time, with courage and conviction.

Getting on top of this stuff is what will separate you from being a lifestyle entrepreneur to being a serious leader in your business. It will give you the ability to talk confidently, ask the right questions, serve your clients more powerfully, show up in your business like a CEO and with a vision for achieving greater things.

There's nothing boring about that, is there?

 

Investment in growth

This live round of "Root to Grow" (12 weeks online) is an investment of just £995 (excl VAT). As well as getting your contracts put in place, you'll get training and live access to me and my team for 12 weeks so that you get specific support on your questions and access to a great group of other entrepreneurs.

Next steps

Choose your payment option below (in full or a payment plan)

STANDARD

£1195

(inclusive of VAT)

ONE OFF PAYMENT

12 weeks online learning experience within the small group of peers

8-module online course - lifetime access

Bespoke trading contracts tailored for your specific business need - by expert UK qualified lawyers

Live workshops and online community to get your questions answered, including expert slots and office hours. 

Library of checklists & factsheets, templates and Q&A log.

I'M READY

PAYMENT PLAN

£299

(inclusive of VAT)

4 x MONTHLY PAYMENTS

Choose this option simply because you prefer to spread your payments. 

I'M IN

WHY SHOULD YOU TRUST ME?

Good question and a smart one. 

You can learn more about my qualifications, experience, values. 

You can read some of my testimonials.

You can speak to any of my clients.

Watch some of my videos to get a feel for my approach.

You could just take a leap of faith.

Or you can book a conversation with me. 

But please, don't pass by on this opportunity. 

My "thing" is empowering business owners. 

Helping you think differently.

Do bigger stuff, solve complex problems. 

There's plenty of people online ready to shaft you.

Do I look like one of them?

No, didn't think so. 

My mantra: Together we grow. 

Collaboration. Courage. Community.

Let's make trust the currency of good business.  

 

 

MORE ABOUT RACHEL HERE

Frequently Asked Questions

This is a programme we plan to scale over time, so we're looking for motivated business owners who will complete the process and be open to providing honest feedback and critique. You get this amazing price in return. You'll also benefit from being one of the early adopters because we'll be investing lots of time and effort in making sure you're 100% happy. But rest assured, we've created many many contracts for hundreds of happy customers in the last 10 years so there's nothing "beta" about the value and quality you'll be getting. This is stellar experience for a fraction of the price tag.  

The Legal Easy course will be delivered to you on a drip-feed basis over the 8-12 weeks, for those who want to keep pace and engage in the live Q&A sessions on a per-topic basis. However you will then have lifetime access to the materials, including any updates we make to content whilst we grow and maintain the Root to Grow experience over time. So you can revisit topics as and when you need them in your business. 

We'll be focussing on your client/customer facing contracts. Most business owners (as they grow) deliver a range of different things. You may be creating products or services, selling to consumers or businesses, you may be offline or online, using affiliates or suppliers. Or a combination, which is what makes things so complicated. That's why you need an expert lawyer on the job. Buying templates online can get you so far (and obviously its better than nothing) but what you really need as you grow is expert eyes on YOUR business need. And that's what you'll get.

You'll fill in an online questionnaire, then engage 1:1 with one of our legal team, who will produce initial drafts for you to review, then a further call to finalise. If you decide you do need more complicated documents producing such as Shareholder's Agreements or distribution or licensing agreements then we will quote you separately. 

We know that business owners need other documents such as NDAs, website compliance documents, support with GDPR queries, or guidance on IP issues. We will be responsive to requests during the 12 weeks and produce some customised templates for the group as needed. Root to Grow is for established businesses so we're anticipate you already have some level of legal protections in place. We're not here to overload you with templates or make you consume information. This is jargon-free, hands-on direct advice so you're set for the year ahead. Simple.

There will be live calls taking place in the online group during the 12 weeks. This is intended to give you time and space and come and ask any and all questions you have related to the topics we'll be talking about in the training modules, or in relation to the contracts side of your business. You can also post questions in the FB group and that way, other members will get to benefit from the responses too. 

There will always be others things you need to know as a business owner! Within the 12 week period we will help wherever we can with issues as they arise. At the end of the period, we'll be collating your feedback on the experience and giving you an option to have ongoing support from us in the form of a  membership or retained service. But there's no obligation on that - we just don't want you to feel left out in the cold after such a warm and happy time! 

Yes of course - we provide a 1:1 service for contract production, although the cost of that is very similar to the cost of the Root to Grow programme.

Our motive for running this in a small group environment is because we know how much power there is in a ‘group’ that encourages expansion. Whilst Root to Grow is primarily about getting you access to robust contracts, trusted information and ‘legal know-how’, don't underestimate the connection and support you will get from other smart ambitious business owners. With a small and supportive group of people there is shared knowledge and learning from everyone’s area of expertise. You know that jack-of-all-trades is master of none, but a talented group of trades in one room–that’s the jackpot.

And let's face it - this is not entirely altruistic of me. As you grow, you're going to be needing more complex support and smart answers to bigger questions. Our core business model is an ongoing retained service for growing businesses. 

I'm confident that after an amazing experience inside Root to Grow I'll be the first person you'll think of for future support. Win-win all round. Together we grow.  

My consultancy Serenwood specialises in helping SMEs. The core of our business model is our retained service, whereby growing businesses get access to one of our specialists on a month by month basis so that we can work closely with you and your senior team to get strong commercial strategy embedded in place. Just send a message to [email protected] and we'll be in touch to talk through the options. 

Of course! I'm a lawyer.

Disclaimer: this will be a seriously engaging experience. Do not sign up unless you're prepared to enjoy yourself and help others succeed. No grey pin striped suits, laborious documents or monotonous lectures available. Only smart talk, fascinating conversations, lightbulb moments. Transformation inevitable, please take your own before and after photos. No refunds unless you decide you seriously dislike me (and can evidence this with something more meaningful than the fact that I'm Welsh and I like to sing). We are not responsible for the fact that you will take informed and calculated risks in your business in 2020 leading to explosive growth. Your empowerment, your actions, your results. If you then want to donate some of your inevitable profits to us to say thank you, please make it to our charity of choice Candlelighters UK. 

Still here?

You’ve probably read all the gloomy stats around business failure and know that less than 50% of small businesses make it past their third year of trading. The best chance of sustainable success comes from learning how to avoid common causes of failure and arming yourself with information empowering you to grow from strong foundations.

I see so many entrepreneurs shy away from exploring it, perhaps because it feels complicated, or too difficult, or simply can't access someone affordable to help them. It becomes a "tomorrow" job to do. I've lost count of the number of times I've quoted for contracts and the person has wandered off saying "too expensive" then promptly spent £2000 on a flashy logo. Don't get me started on that. 

I'm not a fan of pain-based marketing stuff online, so this page isn't full of all the doom and gloom around fines and disputes and court actions and bankruptcy blah blah. You're smart, you know there's risk attached to business growth. 

Quite simply I just want more business owners to lead themselves to success. By choosing to immerse yourself in the legal know-how you can confidently say "I'm taking this stuff seriously because I'm in this business to succeed, to make money, to serve, to grow."

And you'll be trading on a secure and solid set of contracts for 2020 and beyond. 

Sidenote: as part of the Root to Grow process you'll get to work directly with me and one of my team of qualified UK lawyers to get your contracts whipped into shape, making sure they work for YOUR business. No templates, no guesswork, just a set of documents tailored to your business which you understand and makes sense to your customers. Did you get that bit? Grown-up business. 

Make 2020 your year of committed growth. 

 

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